The global candy market continues to evolve, with consumers demanding new flavors, healthier options, and international varieties. Here are the top imported candy brands driving wholesale demand in 2024.

1. Haribo — The Gummy King

Haribo remains the undisputed leader in gummy confectionery. Their Gold Bears, Happy Cola, and Starmix continue to dominate shelves worldwide. Wholesale demand has grown 15% year-over-year.

2. Trolli — Creative Gummies

Trolli’s innovative shapes and sour varieties have captured the younger demographic. Their Planet Gummi and Sour Brite Crawlers are bestsellers in our wholesale catalog.

3. Skittles — Taste the Rainbow

Skittles maintains its position as the top fruit-flavored candy globally. New limited editions and regional flavors drive constant wholesale reorders.

4. M&M’s — Chocolate Candy Leader

M&M’s Peanut, Crispy, and seasonal varieties remain core products for any wholesale candy distributor. Their universal brand recognition ensures steady sell-through rates.

Wholesale Opportunity

At Hasselo Beheer BV, we supply all these brands at competitive wholesale pricing with flexible minimum order quantities. Contact our team for the latest availability and bulk discounts.